About UTMVerify
Simple tools for better campaign tracking
Mission & Philosophy
UTMVerify was built with a simple premise: marketing and analytics utilities should be fast, transparent, and completely free of enterprise bloat.
No accounts, no paywalls, no marketing trackers, and no backend data collection. All URL parsing, validation, and generation happens 100% locally in your browser using native web standards.
Architecture & Standards Compliance
URL parsing, syntax validation, and parameter extraction execute strictly inside your local browser runtime. No destination URLs or query parameters are ever logged or uploaded to a database.
All tools rigorously follow Internet Standard RFC 3986 for URI generic syntax, guaranteeing correct delimiter handling (?, &, #) and safe percent-encoding.
Standard parameter keys (utm_source, utm_medium, utm_campaign, utm_term, utm_content) align directly with GA4 campaign measurement specifications.
No accounts, sign-ups, or credit cards required. UTMVerify is maintained as an open marketing utility accessible to all teams, agencies, and analysts.
The UTMVerify Utility Suite
- UTM Checker:Inspects existing campaign links for syntax errors, missing parameters, duplicate separators, and formatting issues.
- UTM Builder:Generates clean, fully-encoded tracking URLs with real-time character counting and live syntax checks.
- UTM Parser:Deconstructs any tracking URL into base destination, standard UTM tags, and other query parameters with copy shortcuts.
- UTM Naming Generator:Creates standardized, lowercase campaign names adhering to consistent team conventions before generating links.
- Bulk UTM Builder:Generates tagged URLs for an entire campaign matrix at once — multiple destinations, sources, and creatives — with CSV import and export.