Terms of Service

Last updated: September 2026

Please review these Terms of Service before using UTMVerify. By accessing or using our tools, you agree to these terms.

1. Description of Service

UTMVerify provides free, client-side digital marketing utilities including UTM checking, link building, parameter parsing, and campaign naming generation to assist marketers, developers, and analysts with campaign parameter formatting.

2. User Responsibility & Third-Party Platforms

UTMVerify is provided on an "as is" and "as available" basis without warranties of any kind. While our tools follow standard RFC URL specifications and common analytics conventions, third-party platforms (such as Google Analytics, ad networks, and email clients) independently govern how tracking URLs, redirects, and attribution are processed. Users are solely responsible for reviewing and verifying final campaign URLs before live deployment or paid ad spend.

3. Limitation of Liability

To the maximum extent permitted by applicable law, UTMVerify and its operators shall not be liable for any indirect, incidental, consequential, or punitive damages arising from the use of, or inability to use, our utilities, including advertising spend, lost traffic, or tracking discrepancies.

4. Trademarks & Permitted Use

You may use UTMVerify for personal, internal business, and commercial campaign preparation. All product names, logos, and brands (such as Google, Google Analytics, Google Ads, Meta, Facebook, Instagram, and LinkedIn) are property of their respective owners. Reference to them is purely nominative and does not imply affiliation, sponsorship, or endorsement.

5. Changes to Service & Terms

We reserve the right to update these terms or modify the service at any time. Continued use of the website following updates constitutes acceptance of the modified terms.